Sustainable Business: Can Being Green Help Your Business Sell?
Sustainable Business: At Waster, we like to promote the positives for your business of promoting recycling for a number of reasons. The first reason is that it is of course good for the environment and the second reason is that it can usually save you money. However, a little focused on option is that a more “green” business impression can help your business sell to customers. Ask yourself – would you rather give your hard earned dollars to a business that is focused on the environment or one that disposes of all waste in general waste.
In today’s blog – we are asking some business owners and experts how they have leveraged their green sustainable business credentials for sales success.
Waster provides low cost waste and recycling services to small and medium Australian businesses – with a real focus on growing recycling. You can check out all your waste options, bin sizes and costs online in our waste shop today.
Sustainable business – we ask some business owners whether being green has helped their business
Waster asked some business owners and business experts whether being green and promoting recycling in their business has helped their sales proposal and helped them win clients.
Feastively, based in Melbourne delivers pre-prepared ingredients so that busy and tired home cooks can create restaurant quality fresh meals in just 15 minutes. Feastively see sustainability as part of the overall sales proposition to customers.
“As far as possible we use recyclable materials or materials that can be reused in the home environment instead of being tipped into a landfill. Minimising food waste is an important aspect of sustainability we focus on. To achieve this we ensure that the customers receive pre-portioned ingredients so there’s no wastage. We minimise wastage in the production kitchen through carefully designed menus and processes. Through printed marketing material, we encourage our customers to either reuse or return gel ice packs, used to maintain safe temperatures during transit.”
“One of the key issues surrounding small-scale food businesses is packaging . I’ve learnt from our suppliers that packaging technology in cold-chain logistics has not yet reached a balance between sustainability and cost. One of the packaging challenges we face is the use of food-grade non-biodegradable plastic. We’re working with a couple of major local suppliers, who are able to provide small batches of material in a cost effective manner, to find ways to eliminate the use of non-recyclable and non-biodegradable plastic.”
“While some of our customers are conscious about the packaging materials and would prefer them minimised, they also understand that we are taking steps to minimise our impact on the environment. Eliminating food waste at home is seen as a trade-off by our customers. Our commitment to sustainability, in itself, does not help us bring more business but it does help win the minds of customers as an environmentally responsible business.”
One business who is very much focused on environmental sustainability for their business model is Melbourne based Roo and Joey – known for their reusable fashion nappies. Ruchika explains:
“We truly believe in Reduce, reuse and recycle. Our customers flock to us because of our emphasis on reducing the trash of disposable nappies and promoting reusable modern cloth nappies. “
For more insight into how environmental awareness can benefit your brand – you could consider the insight from Lauren Clemett.
Business expert Lauren have been managing brands for over 25 years and developed a sustainable brand management tool to help measure the effectiveness of environmental activities, such as recycling, to help businesses make purposeful decisions about their impact.
You can see a really interesting article on the subject by Lauren here – Creating A Sustainable Brand.
Also – see our blog on general waste collection for how much waste actually ends up in landfill every year.
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